Voice-Activated Alarm Clock BNC004

They’re back. With Dietrich Lubs’ blessing, Braun is re-issuing its classic timepieces. Dietrich designed this and many of the German brand’s best-loved products under the eye of legendary Dieter Rams, who advocated “less is more.” Voice or clap activates the snooze button on this model, which also boasts a large pop-up switch with visible green stripe and readable dial. Alarm crescendos and German precision quartz movement is silent. Battery included.