With a distinctive flaring of its solid-wood legs toward the footrest, Albert rejiggers the classic British pub stool. A contoured seat displays admirable heft and the range of available finishes in either oak or beech include both woodgrain and lacquer options. The exceptionally sturdy seating is a prime example of Massproductions' commitment to efficient, sustainable and high-quality production, or—as the Stockholm-based company puts it—"to make real products for the real world, developed at our own pace.”
- Bar: 29.5" h x 15" dia (75x38cm)
- Counter: 25.6" h x 15" dia (65x38cm)
Solid oak or beech
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”