Who doesn't love the promise of summer? Nordic Designer Søren Rose celebrates his homeland's fleetingly short season in the Reflect Series for Danish house Muuto. The shifting curves of the drawer fronts evoke the Scandinavian sun reflecting upon the region's ubiquitous oak trees. There's also an urbane sophistication evident here, as in all of Søren's work, no doubt fueled by his maintaining work studios in both Copenhagen and Manhattan. Devoted to quality, sustainable materials and workmanship that is both innovative and respectful of tradition, Søren is a natural heir to the masters of classic Scandinavian furniture making.
27.25" h x 41.25" w x 17.75" d (69.4x105x40cm)
Leg height: 10.75" h (27cm)
Oak veneer body
Solid oak legs
Muuto made its impact on the design world by living up to its namesake "muttos,” the Finnish word that alludes to looking at things with a new perspective. "We give the designers the freedom to create new designs,” says co-founder Peter Bonnén. By giving free rein to the brightest design talent in Sweden, Norway, Finland and Denmark, there’s the breathing room to conjure a new take on a chair, vase or a lamp. Expanding on that success, Muuto was subsequently acquired by legendary brand Knoll In 2017, though it continues to be run independently from the company's headquarters in Copenhagen.
Peter and co-founder Kristian Byrge, who originally trained in economics and management respectively, might not have seemed destined to helm a new-influencer design firm. But it was a shared passion for all things design and and the distinctive style they dubbed “New Nordic” that rapidly brought worldwide recognition. "It serves as proof that we have something special to offer the design industry," the partners say. "We're proud to be part of the Knoll family and can't wait to unfold Muuto's global potential further in close collaboration with them."
Søren Rose Studio
Fedora-loving Dane Søren Rose had worn many proverbial hats in his past career as a creative director, casting agent and web entrepreneur before establishing his eponymous design studio in New York (with a branch in Copenhagen.) Handling architecture, interiors and product design, he says, “we worship high quality and sustainable materials and approach our work with both traditional and innovative craftsmanship.”
With designs for notable companies such as Muuto and Menu, the prevailing aesthetic often juxtaposes a clean Nordic heritage with the grittier sensibility found in lower Manhattan. One telling example is the studio’s overhaul of a classic 1974 AirStream, its classic-Americana exterior restored while the interior got a Scandinavian-style makeover, down to a wood floor from 115-year old Danish firm Dinesen. Though Søren reveres past design icons Arne Jacobsen and Verner Panton, he also rallies support for newer talents, challenging clients: “When was the last time you bought a design of an emerging designer?"