Swiveling Ethel Chair: Black
Swiveling Ethel Chair: Black
Swiveling Ethel Chair: White
Swiveling Ethel Chair: White
Swiveling Ethel Chair: Peacock Blue
Swiveling Ethel Chair: Peacock Blue
Swiveling Ethel Chair: Peachy Pink
Swiveling Ethel Chair: Peachy Pink
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Swiveling Ethel Chair
Swiveling Ethel Chair

Bend Goods × Gaurav Nanda

Swiveling Ethel Chair

$510

$510

SKU: BND-SWVLETHELBLK

Average lead time: 2-3 weeks

$510

SKU: BND-SWVLETHELWH

Average lead time: 2-3 weeks

$510

SKU: BND-SWVLETHELPC

Average lead time: 2-3 weeks

$510

SKU: BND-SWVLETHELPNK

Average lead time: 2-3 weeks


Description

Bend Goods takes Ethel for a spin by adding a pivoting pedestal base to one of its most popular models. Resembling a mid-century molded chair, the Los Angeles design house handcrafts its version in sturdy and sustainable wire via a process called "bending" with painstakingly intricate twists and spot-welds. Entrepreneur-designer Gaurav Nanda’s "goods" are then finished with a galvanized treatment and final powder coat that's suitable for either indoor or outdoor use. Optional full-seat Ethel cushion and Sunbrella fabric seat pad also available in a complementary selection of colors.  

Specifications

Size

33" h x 19" w x 15" d (83.8x48.2x38.1cm)
Seat height: 17.5" (44.4cm)

    Details

    Made in Los Angeles
    Slight assembly required
    For outdoor or indoor use
    Hot-dip galvanized iron to prevent rust
    Powder coated finish

      Material

      Iron

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      Brand

      Bend Goods

      Around the Bend is a bright and happy place to be when speaking of the cool iron wire furniture from Los Angeles' own Bend Goods. In true Southern Cali style, these corrosion-resistant pieces with their pop of powder-coat color can easily meander from indoors to outside. Sculptor, designer and entrepreneur Gaurav Nanda perfected the signature process he calls "bending"—shaping and spot welding the wire by hand—to achieve intricate patterns in Bend's furniture, lighting and accessories.

      Michigan native Gaurav, formerly a designer for General Motors, values performance just as much as polish. The structural strength of each piece of furniture is contract grade, while the ergonomics and the spacing of the wires assure comfort and utility. Environmental impact is also a concern, and he envisions each piece as something built to last a lifetime, fabricated from the plentiful resource iron and sustainable woods. Though Gaurav's work draws on the legacy of modernist objects in wire, he wants "to offer something different, something edgier."

      Designer

      Gaurav Nanda

      Of his brand Los-Angeles-based company Bend, founder Gaurav Nanda says he wanted "to offer something different, something edgier, a lot more intricate and comfortable" in the realm of wire furniture than the usually-admired but heritage Bertoia designs for Knoll. For inspiration Gaurav looked to an unlikely combination of sources: his own stint as an automobile sculptor/designer for General Motors on the one hand and an appreciation of 1970s-influenced crafts, including string art and the knotted patterns of macramé plant holders made by his mother, on the other.

      Gaurav's attention to the production process is unstinting—for example, each chair undergoes 300 to 400 handmade spot-welds (a process called "bending," hence the company name) and is painstakingly sandblasted, rustproofed and powder-coated to a weatherproof finish. Expanding his range beyond furniture to decorative objects was a natural progression. "Inspiration comes from everywhere but music plays a crucial role in my process.  New songs and artists are constantly playing in the workshop, which makes for a lively and happier work environment too," he says. "It is exciting to see our ideas evolve and where we want our story to go."


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