In a deeply toned geometric pattern, Nadi extends Oyyo's range of original dhurries handcrafted from 100% organic cotton in natural colors. The Stockholm-based company's founders Lina Zedig and Marcus Ahren are bringing a modern aesthetic to an old-world process with a weaving workshop near Jodhpur, India. There, local crafts workers produce the rugs in a centuries-old manner in updated colors and patterns that bespeak today.
Small: 47" l x 71" w (120x180cm)
Medium: 67" l x 100" w (170x255cm)
Large: 79" l x 118" w (200x300cm)
100% organic cotton and natural, untreated linen warp
Handwoven by a community of craftspeople from the desert area of Rajasthan, India
Dyed with vegetable pigments derived from local plants
Real-life couple and creative collaborators Lina Zedig and Marcus Åhrén split their time between homes in their native Sweden and India, the manufacturing base of their carefully crafted dhurries—and a fine place to escape the Nordic winters.
Founded in autumn 2011, Oyyo's love of design and fibers (yes, fibers...they are self-professed "fiber nerds!") is reflected in each handmade rug, from fringe to fringe. The flat-weave dhurries are consciously handmade in Rajasthan, by a community of skilled craftsmen and women, with whom Lina and Marcus personally and proudly collaborate.
Marcus grew up in the suburb of Zedig, "in a wooden house surrounded by pine trees in the Swedish countryside. There was a lot of mushroom picking and ice fishing." He and Lina met around the turn of the century at university. Avid travelers, they zeroed in on rugs. Artists James Turrell, Sheila Hicks and Henri Matisse are among their heroes, and it shows.
Contemporary designs and color palettes are coupled with vegetable dyes and woven techniques dating back centuries. The bright, geometric patterns are as much a prosaic pleasure as a work of art.