In the shuffle of the digital age, the manual concept behind Shade has its own uncomplicated appeal. Designed by Soren Ravn Christensen, the pendant light features a felt shade that can be tipped in any direction to help direct light and shield unwanted glare. Resting on its LED-filament Idea bulb, an update of the classic Edison style, it's a triumph of simplicity itself and easily fits in a variety of settings.
13" h x 13" dia (33x33cm)
Bulb sold separately
E26 Max 15W LED
Not many people would give a successful brand a name-changing reboot but that’s exactly what Søren Ravyn Christian did with Umage, which aptly translates from the Danish as making an extra effort. Formerly lighting label Vita Copenhagen, the relaunched company also branched into furniture, boldly debuting 15 pieces in a single swoop. For Søren, it’s all about problem solving: “Our design ethos is to look at a design and think how can we make this functional?... How can we make the annoying and unattractive, functional and attractive?”
The answer is range of thoughtful offerings, from the feathered Eos pendant light to the sculptural Reader chair and multipurpose Lounge Around seating. All Umage products are flat-packed in stylish boxes, to simplfy global logistics, make the products more accessible and minimize the carbon footprint. “It means putting in the extra effort with all our designs and the whole journey and process of that piece,” Soren says. “It means being clever with packaging so we are not shipping something across the oceans that is 90% air.”