Bow Rug

Description

With its fetching allover composition, Bow is a covetable hand-tufted rug with a set base color and contrasting graphic design. With the background in pure New Zealand wool, the outline pattern is rendered in a wool-Tencel mix with a subtle contrasting sheen. Conceived by the team at Asplund’s in-house design studio, the area rug is available in 3 sizes and a range of smart color combinations.

Specifications

Size

Small: 59.1" l x 35.4" w (150x90cm)
Medium: 94.4" l x 63" w (240x160cm)
Large: 118.1" l x 78.7" w (300x200)

Material

Hand tufted 100% wool

Brand

Asplund

“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.

A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”