Looking at the JWDA Lamp for Danish brand Menu, it takes a moment to discern the inspiration as gas lamps from pre-modern times. With the proportions simplified and subtly tweaked, the design blends the delicate and the raw with a milky opal glass shade set on a gutsy brass or steel. Named for its designer, Stockholm-based Jonas Wagell, the lamp provides soft, cozy illumination from the supplied frosted bulb. Easily adjust the light level with a twist of the brass button to alter the ambience in any room, whether on a side table, tucked on a bookshelf or placed on a desk.
11.5" h x 6.75" dia (29x17cm)
Cord: 78.75" l (200cm)
Opal glass, stainless steel, brass
1 x 40W 120v Bi-pin G9 Halogen bulb included
From lighting and furniture, tabletop to bath, the wide offerings of Menu speaks to this Copenhagen-based company’s guiding quest for functional originality. “It’s about creating aesthetically pleasing designs that evoke true feelings as well as improving processes in people’s daily lives,” says Menu founder Bjarne Hansen. This is also reflected in its stable of influential creatives including Norm Architects, Afteroom Studio, Jonas Wagell and Krøyer-Sætter-Lassen among others standouts.
Menu is just as dedicated to responsible manufacturing as innovation. Working to locate new partners in developing countries around the world, the company searches out local factories or small private co-operations to turn out high quality goods and also provide a better economic foundation for the people involved in that production.
“My ambition is to create simple and honest products that have strong character and warmth. Often with humor and color," says Swedish architect and designer Jonas Wagell. Based in Stockholm, he originalIy worked as a graphic designer and project manager before he pivoted to architecture and design. His firm JWDA maintains a multi-disciplinary focus on brand management, architecture and product design.
From his design studio located in an old dairy shop, Jonas has collaborated on projects for Normann Copenhagen, Muuto and Menu, and his range encompasses everything from a teapot to the prefab house concept Mini House. But he always strives for a personal touch. "Maybe my work could be described as expressive minimalism," says the designer. "I believe it is important that design has a connection to local traditions and heritage on some level, without risking being outdated with time."