With a post-modern flair, Oyyo's Landing Site dhurrie puts a modern cast on an artisan tradition. Handmade in a centuries-old process in 100% organic cotton with locally sourced vegetable dyes by craftsman in a dedicated workshop near Jodhpur, India. From Swedish firm Oyyo, where founders Lina Zedig and Marcus Ahren bring a fresh eye to reviving this time-honored process.
Small: 33" l x 79" w (85x200cm)
Medium: 45" l x 79" w (115x200cm)
Large: 65" l x 95" w (165x240cm)
100% organic cotton and unbleached linen warp
Real-life couple and creative collaborators Lina Zedig and Marcus Åhrén split their time between homes in their native Sweden and India, the manufacturing base of their carefully crafted dhurries—and a fine place to escape the Nordic winters.
Founded in autumn 2011, Oyyo's love of design and fibers (yes, fibers...they are self-professed "fiber nerds!") is reflected in each handmade rug, from fringe to fringe. The flat-weave dhurries are consciously handmade in Rajasthan, by a community of skilled craftsmen and women, with whom Lina and Marcus personally and proudly collaborate.
Marcus grew up in the suburb of Zedig, "in a wooden house surrounded by pine trees in the Swedish countryside. There was a lot of mushroom picking and ice fishing." He and Lina met around the turn of the century at university. Avid travelers, they zeroed in on rugs. Artists James Turrell, Sheila Hicks and Henri Matisse are among their heroes, and it shows.
Contemporary designs and color palettes are coupled with vegetable dyes and woven techniques dating back centuries. The bright, geometric patterns are as much a prosaic pleasure as a work of art.