THE EDIT.

Site See Beyond

by Rose Apodaca  | 

The eye has to travel, that legendary arbiter of style Diana Vreeland loved to proclaim, and, so in that spirit, we invite you to take a trip through the all-new A+R site.

From comprehensive product specs to detailed textile swatches, mobile-friendly use (and pay!) to quick-ship status, we aimed to create a radically overhauled experience to research and shop all of your design needs.

Design informs everything we do, and so we sought to reflect this in our online presence, both aesthetically and functionally.

When we launched aplusrstore.com in November 2006 (less than a year after we opened the first A+R near our then-home in LA’s Silver Lake), e-commerce was relatively new. What’s more, we were among only a handful of modern design resources worldwide to shop. A client’s husband helped us realize our website, and it quickly gave our tiny shop front an international profile (boy, were some of our vendors ever startled upon visiting us in that first 220-square-foot space!).

With this new online incarnation, once again, friends of A+R entered the process: award-winning software engineering studio Mote collaborated with the A+R team, helmed by our e-commerce + digital marketing guru (and godsend!) Michael Selva.

We long ago met principals Sara Mote and Rembrant Van der Mijnsbrugge when A+R was on Abbot Kinney in Venice. Back then, Sara and her other half in life and design Rembrant provided photography services to us and other neighboring retailers, and the couple were a gobsmackingly chic presence on the street. They still are. To later discover they were also engineering wizards? Enough said.

Features to explore:

+ Mobile-Dedicated: You’ve got us in the palm of your hand, on location or on-the-go, with valuable mobile functioning. And checkout has never been easier, including opting for Apple Pay and Google Wallet.

+ Advanced Swatch Tool: Enables you to select specific fabric option within an upholstery group. Browse thousands of fabric options and add your selection directly to your cart.

+ Time-Saving Quote Requests: Browse away, stash faves in your cart and, when ready, request a quote directly from the cart. Streamlined features such as a spot for delivery address and project timeline allow for a more accurate and itemized quote, which an A+R Design Adviser will deliver within 48 hours or less.

+ Downloads and Resources are a click away right on the product page for logged-in trade clients, including, when available, spec sheets, 2D/3D files, line drawings and more.

+ The Edit: From the start, A+R’s motto has been Global.Design.Edited. We’re drawing on our roots as editors and storytellers with a new digest on design and discovery called The Edit. It’s another way to let the eye travel, as we introduce you to new brands, new collections and products, and new adventures from all of us A+R.

To sum it up, this fresh new site with greater features marks only the latest milestone in this thrilling trek we began nearly 14 years ago. We’re grateful to all of you who have been right with us through our evolution, and to newer supporters who are just getting to know what we can do. We hope you’ll find our months of efforts in launching this newly revamped A+R site a pleasure as you navigate it.