Marcel serves as a singularly practical homage to Duchamp’s famed 1914 Dada sculpture “Bottle Rack.” In Massproductions’ view, the characteristic pronged structure is adapted as a wall-mounted landing spot that accommodates numerous coats, bags and hats. Fashioned in powder-coated steel, the coat rack is available in a selection of design-worthy hues.
11.2" h x 23.2" w x 12.8" d (28.5x59x32.5cm)
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”