Geometric motifs have been a recurring theme for designer Marie-Louise Hellgrens and Wedge brings the subtle twist of a charmingly hand-sketched pattern. In shades of blue or a neutral mix, Asplund’s exquisite rug is entirely made by skilled artisans—hand-tufted and manually sheared with scissors—in a lustrous weave of 50% pure wool and 50% Tencel, a renewable forested fiber.
94.4" l x 63 " w (240x160)
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”