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Muuto made its impact on the design world by living up to its namesake "muttos,” the Finnish word that alludes to looking at things with a new perspective. "We give the designers the freedom to create new designs,” says co-founder Peter Bonnén. By giving free rein to the brightest design talent in Sweden, Norway, Finland and Denmark, there’s the breathing room to conjure a new take on a chair, vase or a lamp. Expanding on that success, Muuto was subsequently acquired by legendary brand Knoll In 2017, though it continues to be run independently from the company's headquarters in Copenhagen.

Peter and co-founder Kristian Byrge, who originally trained in economics and management respectively, might not have seemed destined to helm a new-influencer design firm. But it was a shared passion for all things design and and the distinctive style they dubbed “New Nordic” that rapidly brought worldwide recognition. "It serves as proof that we have something special to offer the design industry," the partners say. "We're proud to be part of the Knoll family and can't wait to unfold Muuto's global potential further in close collaboration with them."