Bands of a single color move from dark to light in designer Mattias Stenberg’s striking Gradient Rug, hand-tufted in a blend of pure wool and natural-fiber Tencel for a perfectly soft feel and gently lustrous look. Handcrafted in the traditional manner for Asplund, the process starts with dying of the yarn through tufting with a small mechanical tool to a final manual shearing of the pile with scissors.
94.5" l x 63" w (240x160cm)
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”