Asplund's double-door cabinet aptly illustrates the enduring appeal of designers Thomas Sandell and Jonas Bohlin's purposely simple, almost childlike Snow collection first launched in 1994. The cutout handles lend the only decorative, albeit functional element, and the piece comes in a range of subdued but distinctive Nordic lacquer shades. Mindfully produced in the small town of Tibro in southern Sweden, with a furniture-making tradition stretching back to the mid 19th century, Snow is fundamentally a handmade product.
- Small: 42.9" h x 35.4" w x 11.8" d (109x90x30cm)
- Large: 42.9" h x 35.4" w x 16.5" d (109x90x42cm)
Lacquered MDF, natural birch
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”