An rising industrial designer from Stockholm living in Barcelona, Jessica Signell Knutsson unfurls a strikingly geometric rug with adjoining blocks of the same color. Employing traditional craftsmanship, Twice is entirely made by hand—the yarn is hand-dyed, tufted with a small mechanical tool and finally sheared using hand-held scissors (no electricity is used.) The contrast comes from the materials—with one side in 100 percent wool and the other in Woolsilk (a 50-50 wool/Tencel blend)—creating a nuanced difference in lustre and subtle play of hue.
- Small: 59.1" l x 35.4" w (150x90cm)
- Medium: 94.4" l x 63" w (240x160cm)
- Large: 118.1" l x 78.7" w (300x200)
Hand tufted wool, tencel
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”