Requiring a high level of craft, Wibes is a hand-tufted rug with an all-over contrasting pattern in complementary neutral shades of beige and grey, made from hand-dyed yarn and finished by shearing using hand-held scissors. Staffan Holm’s design for Britain’s Asplund is fashioned from the company’s Woolsilk, a blend of pure new wool and Tencel, a natural fiber from fast-growing forests that is 95% biodegradable.
- 59.1" l x 35.4" w (150x90cm)
- 94.5" l x 63" w (240x160cm)
- 118.1" l x 78.7" w (300x200cm)
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”