Jig combines a straightforward look with an unexpected structure built from steel tubing. "Even with a well-established material, I hope I’ve designed something new, with a unique personality.” says its designer Chris Martin, Massproductions' cofounder along with Magnus Elebäck. With the steel welded into an outline configuration, the seating features tailored seat and backrest panels, available in a score of color combinations given the upholstery fabric and painted chair frame. Jig is a lightweight, robust and stackable chair, ideal for commercial spaces and hospitality areas.
31" h x 17.75" w x 19.25" d (79x45x49cm)
Seat height: 17.75" (45cm)
Fabric A: Lido, Lido Trend, Solids & Stripes, Natte, Era, Advantage, Linara
Fabric B: Wooly, Wooly+, Dakota Suede, Mainline Flax, Synergy
Fabric C: Tweed, Hero, Remix, Steelcut Trio, Blazer, Hemp, Silk, Ruskin
Fabric C+: Ponza, Tonus 4, Hallingdal 65, Ritz, Nettle, Euro Post, Luna 2
Fabric D: Elmo Soft, Elmo Nordic, Elmo Rustical
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”