Configured in a row, designer Chris Martin's adds a foursome to his signature Serif wood seating. Beam offers a lineup of the individual ergonomic molded shells on a bar with sturdy tubular metal feet. Made of an innovative layered glued wood, each chair is finished off with a top band of solid wood to define the backrest's shape, much like a serif completes a letterform. Expressly engineered for contract use, Beam also offers optional built-in USB connectivity.
- 30.9" h x 84.3" w x 21.1" d (78.5x214x53.5cm)
- Seat height: 17.9" (45.5cm)
Solid oak or beech wood
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”