In both armless and armchair models that are stackable up to 12 high, the tube frame Serif adds a clean-lined appeal to Massproductions' take on Scandi molded seating. Designer Chris Martin proffers squared-off contours in layered, glued wood with a bar-like edge across the top that he compares to the serif on a letterform. Besides defining the chair's shape, it also makes it easy to grab for lifting. Metal tubing in black, red, white or chrome complements the wide range of wood finishes and colors.
- 31" h x 21.3" w x 17.9" d (78.7x54.2x45.5cm)
- Seat height: 17.9" (45.5cm)
Solid wood, metal
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”