Massproductions' highly versatile Anyway collection also includes companion pieces like this smartly proportioned lounge chair. Built along the same slim lines of the modular components, it features a sloped seat and a high contoured backrest for settle-in comfort. Intended for both residential and contract settings, there's a wide variety of premium upholstery on offer. Further customization comes in the choice of either wood and metal in varied finishes for the exposed chair legs.
Low Back: 30" h x 29.5" w x 27.5" d (76x75x70cm)
High Back: 43.75" h x 29.5" w x 27.5" d (111x75x70cm)
Seat height: 16.5" (42cm)
Fabric A: Lido, Lido Trend, Solids & Stripes, Natte, Era, Advantage, Linara
Fabric B: Wooly, Wooly+, Dakota Suade, Mainline Flax, Synergy
Fabric C: Tweed, Hero, Remix, Steelcut Trio, Blazer, Hemp, Silk, Ruskin
Fabric C+: Ponza, Tonus 4, Hallingdal 65, Ritz, Nettle, Euro Post, Luna 2
Fabric D: Elmo Soft, Elmo Nordic, Elmo Rustical
Fabric or leather upholstery, metal
“Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership,” says Chris Martin of Stockholm-based Massproductions. “You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article.” Chris, an Englishman, and Swedish business partner Magnus Elebäck first met as independent consultants and eventually put their accumulated knowledge to work for themselves in 2009 by opening their own furniture company, Massproductions.
Within modernist design codes, they strive for a “dignified simplicity” and their emblematic Tio Chair took the prestigious Golden Chair award from the Swedish Association of Architects. Also cognizant of environmental factors, a core concept is to produce “cleverly and in volume” to emphasize sustainability as well as social ethics, Chris says. "We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in-between.”