Singapore and Porto-based designer Gabriel Tan found inspiration in the Northern Lights when creating Aurora for Asplund. Hand-tufted in pure wool and lustrous natural Tencel by skilled artisans, the dynamic trailing pattern features a mix of warm tones that approximate the skyward phenomenon—and the rug looks just as good on the floor as on the wall
- 78.7" l x 53.1" w (200x135cm)
- 94.5" l x 63" w (240x160cm)
- 118.1" l x 78.7" w (300x200cm)
“Small details are more important in simple minimalist design, because you see every line,” says Sandra Adrian Asplund, creative director at the eponymous Stockholm-based furniture brand. The brothers Asplund—Michael, an art dealer, and Thomas, a banker—originally teamed up to open a gallery that treated furnishings as works of fine art. When their vision took off, Sandra joined the team as creative head (and later spouse of Thomas) to develop a collection in a style they dub “Friendly Minimalism” that has grown into an internationally acclaimed design leader.
A warmer take on iconic Swedish minimalism, the Asplund look is similarly grounded in functionality and and hews to an ethos of sustainably. “Natural materials often require a bit of love and care, but in return, they age beautifully and last a lifetime,” says Sandra. Carefully produced in Sweden with environmentally friendly processes and a large measure of hand craftsmanship, Asplund goods are contemporary heirlooms, she says. “Unless every inch is perfect, it is not good enough.”